Our techniques for getting TV publicity for clients who have locations nationwide pay off with placements such as this one on Denver’s CW TV. This is an example of how we work as an extension of our clients’ marketing team.
First we strategize with their corporate marketing staff on angles and messaging. Then we connect with their people in each market, and arrange for their appearances on their local TV stations. We tailor each appearance to align with seasonal and local trends and events when possible. This co-producing helps to create a positive outcome for all involved: our client, our media contacts and the local consumers. We prepare each person for the interview, in part by giving them the talking points that will ensure that the interview is even better than the home office envisioned.
Local publicity such as this is an effective way for a national company to call attention to its individual locations. The media and its audiences get to “meet” an expert who lives and works in their neighborhood. It helps to establish rapport. It also helps to reinforce the idea that the client’s business is a positive, contributing member of the community.
If your business has multiple locations and would benefit from this approach to TV publicity, call us at 952-697-5269. I would love to include your company in my discussions with TV producers.
