Checkerboard Strategic Web Development President Jason Kocina was recently interviewed by the Star Tribune’s Todd Nelson for the newspaper’s Movers & Shakers column. Kocina used this opportunity to introduce even more Minnesota businesses to this award-winning company.
Kocina has an extensive background in design and development as well as marketing. He knows how to bridge technology and business, connecting clients’ needs with technological possibilities. He can quickly review any scenario and determine how best to help a client.
Checkerboard’s client base is expanding under Kocina’s leadership. “We’re getting a lot of customers in the nutraceutical industry, larger customers that have more unique products and try to stand out,” he said, adding that as a professional Internet marketing agency Checkerboard distinguishes itself because, “We know what questions to ask. We understand the expectations of clients and work so the end result matches or exceeds them.”
Kocina has previously commented, “Checkerboard specializes in creating graphics and websites that play an active role in its clients’ business plans. We teach people how good, functional design helps to increase their sales. If your graphics and your website don’t clearly add value to your sales process, marketing plan, customer service, internal communications and/or client communications, then they probably need to be fine-tuned or completely re-designed.”
Publicist Sallie Crowl arranged this interview in the Star Tribune’s business section, ensuring that it would allow Kocina an opportunity to share some of Checkerboard’s key value points with about 185,600 Twin Cities residents.
Do you need help connecting with your clients or want to learn more about online marketing? Give Jason Kocina a call: 952-697-5238.
