It’s got to be a great feeling to open a prominent magazine and see your photo among the glossy pages. And I’m not talking about a small group photo where your face is about the size of your pinky nail. I’m talking about a full-page photo of you taken in a professional studio. Yep, that’s got to be a great feeling.
Our client Dori Molitor is experiencing that feeling right now. We just got her company WomanWise a fantastic three-page spread in the April issue of Minnesota Business Magazine. WomanWise is a Twin Cities consulting firm specializing in marketing brands to women. Its diverse client experience includes a long roster of Fortune 500 brands. Molitor says businesses are finally starting to see the value in understanding women, because women really are driving the economy — it doesn’t matter if you are selling lawnmowers or cereal.
Molitor spoke to Minnesota Business Magazine about her insights on marketing to women: what kind of impact women have on today’s brand names, how marketing towards women has changed over the years, and some of the biggest mistakes companies make when marketing to women.
We started pitching the story to the magazine last fall, and helped arrange the interview as well as the photo shoot. It was a more than four month process, but the end result is a great placement our client can be proud to show off.
Click here to read the article.
