How can I get more news coverage for my product?

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    Answer: Hire us. No one will get your product more news coverage than we will. How do we do it? We work harder. Why would we work harder? Because we charge per story, not by the hour.

    I’ve taken more grief for selling PR by the story than you can imagine. Traditional PR firms bill by the hour, and they see our Pay Per Interview Publicity® pricing model as a threat. One guy in the old guard camp thought he could embarrass me in front of others. He tilted his head back so he could look down his nose at me and snickered, “Oh yes, aren’t you the fellows who sell publicity by the pound?” I fixed him, though. I said, “No, we’re the ones who sell it by the ton.” It got a laugh and shut him up.

    If the media coverage we’ve arranged had a physical weight, it really would be in the tons. We make thousands of phone calls to the media each month and we’ve booked tens of thousands of product news stories. Traditional PR folks may thumb their noses at us, but clients don’t. They love the idea of paying only for results.

    Do what many other successful companies are doing: Give us a try on a project and see for yourself. Imagine the impact news stories could have on sales.

    Call us at 952-697-5269 or complete our form below. We’ll ask you about your product and explain more about our services.

    Article by Lonny Kocina, Founder

    Lonny founded Media Relations Agency in 1987 and built it into a nationally recognized firm serving hundreds of clients. He developed the trademarked Pay Per Interview Publicity® model and helped shape the agency’s early digital direction by securing key domains and advising clients as the internet emerged. In addition to leading the agency for decades, Lonny has taught marketing at the college level and created the Strategically Aimed Marketing (SAM 6®) process, which he continues to teach to business leaders and marketing professionals.

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