Branding is child’s play for Twin Cities leading toy and hobby store, Hub Hobby

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    Todd Andersen is just a kid at heart. The toy business was a natural fit. Todd is the co-owner of Hub Hobby Center. He attributes his family-friendly focus and expertise to experience as a father of five.

    “I’m still having a good time,” confirms Todd. “We’ve tried to maintain a relaxed, fun environment for both customers and employees. While our strength is in our product selection, our stability comes from the people who work here. Many of our employees have been here 10-15 years or more.”

    We used this fun, and family-friendly business focus, combined with Todd’s background, to brand him as the Twin Cities toy expert and to secure media placements for Hub Hobby.

    Todd is a media hit. He has recently appeared on KARE 11 on June 8th with Pat Evans for his Best Boredom Buster: https://www.facebook.com/video/video.php?v=1488698060506&ref=mf

    Hub Hobby’s Brandon Archer filled in for Todd on June 13th for a KSTP-TV summer toys spot:

    https://kstp.com/news/stories/S1603613.shtmlw.facebook.com/video/video.php?v=1488698060506&ref=mf

    We add a seasonal angle to our Twin Cities Toy Expert to make the story timely, “Holiday’s hottest toy lists” and “Twin Cities Toy Expert recommends” to catch the media’s attention year around.

    We have had huge success with Hub Hobby’s business angle in print media. The story of this local family-friendly business has been featured in both Pioneer Press and Star Tribune’s business section.

    Todd has been with Hub Hobby Center for 20 years. He oversees the operations of both stores and is largely responsible for the product expansion into non-traditional hobby areas.

    Article by Robin Miller, Editor-In-Chief, SAM 6 Pro

    Robin Miller coordinates content development across newsletters, social media, websites, blogs and press releases at Media Relations Agency. She specializes in interviewing clients and spokespeople, uncovering their stories, and translating complex ideas into clear, compelling, media-grade content. Robin is known for her ability to shape messaging so it resonates with the intended audience, ensuring clarity, relevance, and persuasive impact. An IABC- and Mercury-award winner, she brings a diverse professional background to her work, including practical experience in the health sciences, which allows her to accurately interpret and communicate scientific and technical information for mainstream and trade media. Robin also brings a strong understanding of modern digital marketing requirements, ensuring content not only reads well, but aligns with evolving platforms, regulations, and best practices.

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