Be a media pro: Tip No. 14 of 17

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    Tip 14: Respect the Advertisers

    Never, ever interfere with a commercial break, or make light of an advertiser. Also, don’t try to make a point while the host is attempting to go to a commercial. The host is trained to pace the show.

    Example Take the host’s lead when he/she cuts you off or says something like, “Tell us more about that when we come back from this break.” Ask the host how much time you will have before the interview begins, so you can pace yourself, and avoid cramming in information before commercials or at the end of the interview.

    Article by Lonny Kocina, Founder

    Lonny founded Media Relations Agency in 1987 and built it into a nationally recognized firm serving hundreds of clients. He developed the trademarked Pay Per Interview Publicity® model and helped shape the agency’s early digital direction by securing key domains and advising clients as the internet emerged. In addition to leading the agency for decades, Lonny has taught marketing at the college level and created the Strategically Aimed Marketing (SAM 6®) process, which he continues to teach to business leaders and marketing professionals.

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