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Tip 15: Always Thank the Host or Producer
After the interview, be sure to thank the host or producer for allowing you to be a guest on their show (the same goes for an interview with a newspaper or magazine reporter). Out of the hundreds of guest ideas and experts on their desk, they chose you, and it’s best to leave a good impression. Give them a reason to invite you back!
Lonny founded Media Relations Agency in 1987 and built it into a nationally recognized firm serving hundreds of clients. He developed the trademarked Pay Per Interview Publicity® model and helped shape the agency’s early digital direction by securing key domains and advising clients as the internet emerged. In addition to leading the agency for decades, Lonny has taught marketing at the college level and created the Strategically Aimed Marketing (SAM 6®) process, which he continues to teach to business leaders and marketing professionals.
