Be a media pro: Tip No. 13 of 17

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    Tip 13: Express Your Ideas Clearly

    It is important to express your ideas clearly. Before the interview, consciously think through the main points you want to communicate. Answer questions directly, include interesting facts or other small pieces of information in an organized manner, and don’t go off on tangents.

    Example

    During an interview, a prominent doctor failed to reach his entire listening audience because he tried to include too much information. He described numerous studies, many of which had weak connections to his main point. Listeners were left wondering exactly what he was trying to say. Had the doctor remained focused and provided relevant, easily understood supporting material, the audience would have better received his message.

    Article by Lonny Kocina, Founder

    Lonny founded Media Relations Agency in 1987 and built it into a nationally recognized firm serving hundreds of clients. He developed the trademarked Pay Per Interview Publicity® model and helped shape the agency’s early digital direction by securing key domains and advising clients as the internet emerged. In addition to leading the agency for decades, Lonny has taught marketing at the college level and created the Strategically Aimed Marketing (SAM 6®) process, which he continues to teach to business leaders and marketing professionals.

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