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Tip 11: Stay Away From Jargon
Most interviewers and audience members are not experts in your field, so avoid technical language whenever possible. Your answers should be simple enough for the average person to understand. If you have to use special terminology, explain it as you go along.
Example
A doctor talking about a device that helps breathing might rephrase the medical term “allergic rhinitis” to simply “allergies.”
Lonny founded Media Relations Agency in 1987 and built it into a nationally recognized firm serving hundreds of clients. He developed the trademarked Pay Per Interview Publicity® model and helped shape the agency’s early digital direction by securing key domains and advising clients as the internet emerged. In addition to leading the agency for decades, Lonny has taught marketing at the college level and created the Strategically Aimed Marketing (SAM 6®) process, which he continues to teach to business leaders and marketing professionals.
