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Marketing in Action Public Relations (PR) Thought Leadership PR

Alternative Medicine magazine’s feature story gives client’s publicity third-party credibility

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In this article

    When a traditional media outlet agrees to run your story, the decision implicitly tells its audience that this is valuable information, not a commercialized sales pitch. So we must make sure that we always provide the media with worthwhile publicity content.

    Alternative Medicine magazine’s readers are savvy about natural health alternatives. When I approached the editors about running this client’s story, I had to give them a robust idea. Fortunately, our client’s extensive scientific qualifications and his articulate way of explaining his subject matter were ideal. We submitted a by-lined, two-page feature article that gave our client plenty of room to mention his brand’s value points. By accepting this article for publication, Alternative Medicine editors gave third-party credibility and validation to this information.

    Let’s get started. I can help you tell your story to the right audiences in a way that will catch their attention: 612-802-8552

    Article by Heather Champine, Chief Operating Officer & Partner

    Heather Champine is a Partner and Chief Operating Officer at Media Relations Agency, where she serves as a lead publicist and strategic consultant for brands operating in competitive and regulated markets. With more than 25 years of experience, Heather blends marketing strategy, consumer psychology, and media expertise to help clients clarify positioning, shape compelling stories, and earn coverage that drives real business outcomes. She has led integrated campaigns across industries including medical devices, technology, nutraceuticals, and consumer brands, and is known for her ability to quickly understand what motivates audiences to take action. As a senior consultant, Heather works closely with client leadership teams as an extension of their marketing department, building long-term partnerships grounded in trust, clarity, and measurable results.

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