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We help clients look good by arranging their publicity

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    We all want to look and feel our best. Our publicists used this basic human tendency to earn our client Nani Nalu some eye-opening local publicity. In this recent TV appearance, Jennifer Cermak, owner of the swimsuit boutique, helped viewers discover the most flattering swimwear for their bodies. Now that’s a challenge many women can understand! We love Cermak’s enthusiasm for helping women look their best. We also love the challenge of helping all of our clients look good by arranging their publicity. Media coverage is a great way to showcase your expertise and gain new fans.

    Arranging publicity such as this begins with a brainstorming session. Our team works with the client to determine one or more angles that will attract the media’s attention. This is where Media Relations Agency’s focus on publicity pays off. We have years of experience arranging TV, radio and print coverage. We’re continually monitoring the media for trends and new opportunities for our clients. Because of this, we often see stories where others cannot.

    Once we develop the message (which we call Media-grade Content ™, our publicists gets to work. This experienced team actively pitches your story to the desired media outlets. And, we’re not talking about emailing a press release and hoping for the best. Our publicists have access to Media Relations Agency’s proprietary lists of media contacts. They know who to talk to and what story will appeal to them because this is all they do. And they do it well. Very well.

    Over the past year, our team has arranged thousands of minutes of TV and radio coverage, and acres of print and digital coverage. Good luck finding an agency which has accomplished more. What makes us so successful? I think it’s because our team is honestly focused on helping our clients look their best. We can’t help it. We want you to succeed.

    We don’t want you to walk onto the beach with an ill-fitting bikini. We also don’t want you to trust your earned marketing to some agency that claims they can do a good job, but won’t actually deliver. If you really want to look your best, you need to invest in quality (that’s true for swimsuits as well as marketing agencies).

    Get started by requesting your free, no-obligation consultation.

    Article by Heather Champine, Chief Operating Officer & Partner

    Heather Champine is a Partner and Chief Operating Officer at Media Relations Agency, where she serves as a lead publicist and strategic consultant for brands operating in competitive and regulated markets. With more than 25 years of experience, Heather blends marketing strategy, consumer psychology, and media expertise to help clients clarify positioning, shape compelling stories, and earn coverage that drives real business outcomes. She has led integrated campaigns across industries including medical devices, technology, nutraceuticals, and consumer brands, and is known for her ability to quickly understand what motivates audiences to take action. As a senior consultant, Heather works closely with client leadership teams as an extension of their marketing department, building long-term partnerships grounded in trust, clarity, and measurable results.

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