Be a media pro: Tip No. 13 of 17

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Tip 13: Express Your Ideas Clearly

It is important to express your ideas clearly.  Before the interview, consciously think through the main points you want to communicate.  Answer questions directly, include interesting facts or other small pieces of information in an organized manner, and don't go off on tangents.

Example

During an interview, a prominent doctor failed to reach his entire listening audience because he tried to include too much information.  He described numerous studies, many of which had weak connections to his main point.  Listeners were left wondering exactly what he was trying to say.  Had the doctor remained focused and provided relevant, easily understood supporting material, the audience would have better received his message.

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About the author: Lonny pioneered the concept of our nationally trademarked Pay Per Interview Publicity business model which allows clients to purchase publicity by the story rather than pay hourly with no guarantee of coverage. His business foresight is evident in many ways including quickly reserving portal web addresses such as publicity, media relations, and checkerboard, and advising clients to do the same. Lonny has written two books: Media Hypnosis: Unleashing the most powerful sales tool on earth, published in 2002 and Reach & Teach Product Promotion: Teaching Consumers to BUY in 2007. In his spare time, Lonny teaches marketing as an adjunct faculty member at Dakota Technical College.