Health and wellness is now a multi-billion dollar industry showing no signs of slowing down. Yesterday’s health food fanatics have morphed into today’s healthy choosers. You may be surprised by how sophisticated some consumers really are when it comes to health and nutrition! If you are bringing a new product to market, you’d better have the science and manufacturing practices that can withstand expert scrutiny.
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Lonny founded Media Relations Agency in 1987 and built it into a nationally recognized firm serving hundreds of clients. He developed the trademarked Pay Per Interview Publicity® model and helped shape the agency’s early digital direction by securing key domains and advising clients as the internet emerged. In addition to leading the agency for decades, Lonny has taught marketing at the college level and created the Strategically Aimed Marketing (SAM 6®) process, which he continues to teach to business leaders and marketing professionals.
