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    The world is led by invisible generals who work inside the Trojan horse we call the media. Their people have more control over your life than you know. Unless you choose to live in total isolation, they will have an influence on you.

    Does that sound too Orwellian? My company works with these invisible generals every day. I’ve seen the way they shape peoples’ realities. In fact, my company exists in order to help companies shape this reality.

    We’re hypnotists in a sense. I’ve thought this for years. Who do we hypnotize? You. We do it every single day. Our medium could be television news, radio, newspapers, magazines – it doesn’t matter, they all work. And just as a good hypnotist persuades his willing participants to behave as he tells them, we will soon have you making plans to do just what we want you to do.

    We have almost finished laying the plans to carefully craft another small addition to your reality. You’ll bite – you’re hungry for information, for entertainment. And we’ll deliver. But you’ll get more than you bargained for. You always do. Media Hypnosis, by Lonny Kocina

    Article by Lonny Kocina, Founder

    Lonny founded Media Relations Agency in 1987 and built it into a nationally recognized firm serving hundreds of clients. He developed the trademarked Pay Per Interview Publicity® model and helped shape the agency’s early digital direction by securing key domains and advising clients as the internet emerged. In addition to leading the agency for decades, Lonny has taught marketing at the college level and created the Strategically Aimed Marketing (SAM 6®) process, which he continues to teach to business leaders and marketing professionals.

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