While you were waiting, your door’s been wide open to your competitors

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    Publicity opens doors to fantastic sales opportunities. I talk with people every day who are trying to figure out how to fit publicity into their marketing mix. While they are trying to decide, our company has three to four media placements on behalf of our clients happening every day in the U.S. and Canada.

    Our clients who have already said “yes” to publicity, know publicity’s power to communicate their sales messages to the masses. Publicity has become such an essential part of their marketing mix, that once they’ve included it, it’s hard to do business without it. That’s why so many of our clients have been with us for as long as 17 years.

    We are helping companies sell more by getting their products included in news coverage on TV and radio, in feature articles and in top online blogs. We co-produce client placements with prominent media outlets including Women’s World, First for Women, Oprah.com, the Huffington Post, the Houston Chronicle, The Early Show and Sirius Radio.

    Unlike other agencies that rely on wire services and outdated tactics, we actively seek and co-produce story opportunities for our clients. You don’t have to have it all figured out before you contact us. You just have to be an expert on your product and your industry. We’re the publicity pros who will help you position your story in the right media to reach your target audience. We’ll strategize with you and show you how to utilize publicity to your best advantage.

    So go ahead and close the door on your competition! And open the publicity door and welcome those sales opportunities. Give me a call and I would be happy to help you become part of our growing list of people who said “yes” to publicity! I can be reached at 952-697-5269.

    Article by Heather Champine, Chief Operating Officer & Partner

    Heather Champine is a Partner and Chief Operating Officer at Media Relations Agency, where she serves as a lead publicist and strategic consultant for brands operating in competitive and regulated markets. With more than 25 years of experience, Heather blends marketing strategy, consumer psychology, and media expertise to help clients clarify positioning, shape compelling stories, and earn coverage that drives real business outcomes. She has led integrated campaigns across industries including medical devices, technology, nutraceuticals, and consumer brands, and is known for her ability to quickly understand what motivates audiences to take action. As a senior consultant, Heather works closely with client leadership teams as an extension of their marketing department, building long-term partnerships grounded in trust, clarity, and measurable results.

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