If your potential customers don’t know about your product, they won’t buy it. Understanding where consumers go to discover and research products is essential for driving sales.
With 35+ years of experience, our Media Relations Agency team has mastered the art of helping products become more discoverable. This year, here’s where you can reach your next loyal customer.
Digital media: The new age of decision making
Today’s consumers rely on user-generated content, peer reviews and immersive experiences to make purchasing decisions.
What works: Social Media Platforms. A staggering 75-80% of consumers turn to platforms like YouTube, TikTok and Instagram to discover new products, making these platforms invaluable for building brand awareness.
What works: Search Engines & E-commerce Sites. Google, Amazon and other e-commerce sites are where consumers frequently begin their research, read reviews and compare options.
What’s trending: Podcasts. Podcasts have exploded in popularity. Top shows across niches such as health, wellness, business, technology and pop culture attract loyal, highly-engaged listeners.
Traditional media: Trust and credibility matter more than ever
Traditional media remains key to building lasting trust and brand credibility.
What works: Earned Media Coverage. Earned media refers to coverage that your brand gains organically through PR efforts like ours, where your story is picked up because it resonates with journalists and their audiences. It’s the gold standard for publicity.
What’s trending: Paid Media. Paid storytelling, including sponsored content, provides a direct way to reach targeted audiences and see quick results. By strategically investing in paid media, you can increase your brand’s visibility and drive immediate action.
Integrated publicity can turn interest into action
To truly stand out, combine the credibility of traditional media with the immediacy of digital platforms. This integrated approach bridges the gap between broad awareness and precise, targeted engagement.
Let’s make sure buyers can find you!
Contact us today for a free consultation and learn how we can help you build lasting credibility, expand your reach and convert interest into loyal customers. Get started by calling 952-697-6269 or using this link to schedule a call with Marketing Strategy Expert, Matt Hentges.
