When should you start planning your summer media coverage? Now!

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    Timing is crucial to obtaining media coverage for your product. You need to start planning stories about summer topics while you’re still wearing a jacket to work. Our publicists are currently working with reporters and producers on the warm-weather story angles that the media does every year. If you want your product to be included in our co-producing dialogs with news producers, we need to know soon.

    If you could listen in on our phone conversations, you’d hear publicists co-producing news stories with writers and producers all over the US and Canada on the following:

    • Summer vacation essentials and destination ideas
    • Skin cancer awareness
    • Allergy awareness
    • Back to school products
    • Baby safety
    It’s not too early for us to start pitching the media about products related to next fall’s cold and flu season or back-to-school preparation.

    Just as we know these topics will receive media coverage each year, we also know how to get our clients included in this media coverage. If your product is a fit for one of these story lines, we need to start working with you now. We must also account for the media’s lead times, which can range anywhere from two or three weeks to several months. We’re quickly running out of time to include you in the conversations with the media and co-producing of news stories.

    The sooner we can get started, the more media coverage that’s available.

    Call me at 952-697-5269 or send me an email at heather@mediarelations.com to get started. I’ll guide you through our processes so that you too can have your product mentioned in the news!

    Article by Heather Champine, Chief Operating Officer & Partner

    Heather Champine is a Partner and Chief Operating Officer at Media Relations Agency, where she serves as a lead publicist and strategic consultant for brands operating in competitive and regulated markets. With more than 25 years of experience, Heather blends marketing strategy, consumer psychology, and media expertise to help clients clarify positioning, shape compelling stories, and earn coverage that drives real business outcomes. She has led integrated campaigns across industries including medical devices, technology, nutraceuticals, and consumer brands, and is known for her ability to quickly understand what motivates audiences to take action. As a senior consultant, Heather works closely with client leadership teams as an extension of their marketing department, building long-term partnerships grounded in trust, clarity, and measurable results.

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