If you’ve ever watched The Tonight Show with Jay Leno you know one of his regular segments every Monday night is “Headlines”. The segment sure is funny, but who wants to be a punch line on late night TV? Every day, we see ads and marketing materials with spelling, grammatical and punctuation errors. While these can be quite humorous, well-written marketing materials can support your professional reputation. Invest in an AP Style Guide and refer to it often. And always ask someone unfamiliar with your project to proofread. A fresh set of eyes is less likely to gloss over obvious mistakes. Just a tip.
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Lonny founded Media Relations Agency in 1987 and built it into a nationally recognized firm serving hundreds of clients. He developed the trademarked Pay Per Interview Publicity® model and helped shape the agency’s early digital direction by securing key domains and advising clients as the internet emerged. In addition to leading the agency for decades, Lonny has taught marketing at the college level and created the Strategically Aimed Marketing (SAM 6®) process, which he continues to teach to business leaders and marketing professionals.
