Your media coverage should be posted on your Website and mentioned in your social media conversations. It’s a great way to keep your online presence fresh and dynamic. If you’ve done broadcast interviews, consider posting them on your site and/or on YouTube.
Be creative! After you’ve been interviewed, pull a short, dynamic quote from the interview and use it as a graphic element by blowing it up and setting it off in color, like they do in magazines.
If you’re interviewed face to face, don’t forget to take pictures. Even candid shots of the interview as it takes place can be a great way to draw people into the story.
