Tradition is for family recipes. Not publicity pricing models.

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    Traditional methods are fine for spaghetti sauce and pie crusts. Not for publicity pricing models. At Media Relations Agency, we break with tradition and charge our clients per media story we arrange, not by the hour we work. Our pricing structure is performance-based and we have been awarded a national trademark for our unique Pay Per Interview Publicity® pricing model. So with us you’re not paying someone just because they tried.

    As you’re probably aware, many publicity agencies or PR firms charge a monthly or hourly rate. I’m sure there are many hard-working people at those other agencies who really do try hard to arrange media coverage. But there’s just something crosswise when the longer it takes someone to do a job, the more they get paid. I don’t think hourly billing is the most results-driven pricing model. Think about it: If you went to a car dealership and told one salesperson you would pay him by the hour to sell your car ‒ even if he didn’t sell it ‒ and another salesperson you would pay him a flat sum but only if he is able to sell the car, which salesperson would probably get your car sold? Which salesperson would be extolling the merits of your fine automobile to every customer who walked onto the lot? The one whose paycheck depended on it. And our paycheck depends on getting quality media coverage arranged for our clients.

    If you are looking for an agency that will aggressively seek out media coverage for your product, you’ve found it. It’s hard to say just how many reporters and producers would do a story about your product if asked, but it’s a lot. Don’t let these opportunities pass you by. Put us to work. Our team of publicists is already making hundreds of calls per day; let them call on your behalf, too.

    Call us today and we’ll explain more about how we help you tell your story. Please pick up the phone and dial 952-697-5269, or complete our contact form. Keep using old-fashioned methods for building friendships and furniture. But use an improved way to pay for publicity.

    Article by Heather Champine, Chief Operating Officer & Partner

    Heather Champine is a Partner and Chief Operating Officer at Media Relations Agency, where she serves as a lead publicist and strategic consultant for brands operating in competitive and regulated markets. With more than 25 years of experience, Heather blends marketing strategy, consumer psychology, and media expertise to help clients clarify positioning, shape compelling stories, and earn coverage that drives real business outcomes. She has led integrated campaigns across industries including medical devices, technology, nutraceuticals, and consumer brands, and is known for her ability to quickly understand what motivates audiences to take action. As a senior consultant, Heather works closely with client leadership teams as an extension of their marketing department, building long-term partnerships grounded in trust, clarity, and measurable results.

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