Content marketing is an important strategy because it enables you to teach consumers about your products when they’re looking for information. By creating useful, informative articles and videos, you can deliver your message to ad-wary consumers. But generating these materials can be time-consuming, to say the least. And how do you make your content truly interesting for your audience? Here are three efficient ways to create appealing content marketing.
1. Have a publicist arrange media coverage for your product. Talented publicists can arrange coverage in online publications, print newspapers and magazines, and on television programs and radio shows. Your product can be featured in media content that reaches tens of thousands of people.
Media coverage is entertaining, relevant and informative. Just be careful how you pay for publicity. Some PR firms charge hourly rates or monthly retainers with no guarantee of coverage. Choose a publicity agency with a performance-based pricing structure. We offer Pay Per Interview Publicity®; we charge per story we successfully arrange for you, so you always get publicity for your money.
2. Repurpose your media coverage. Once your media stories have run, there are almost endless ways to repurpose them. Post them on your website, share them on social media, send them in e-newsletters and include them in event materials. Media coverage makes eye-catching content with real prestige. We can show you dozens of additional ways to reuse media stories in your marketing.
3. Outsource your writing. If you don’t have time to write consistent blog entries or other fresh content, enlist help. Delegate projects to outside writers. Just make sure their writing can hold consumers’ attention and create a desire for your products. Writers should be familiar with marketing principles and search engine optimization. Our writers create Media-grade Content®: well-written material that would fit in at virtually any media outlet. They write from a strong marketing perspective and know how to write for the web.
Content marketing is here to stay. Consumers know how to avoid traditional ads, and they conduct Internet research before many purchases. You need creative ways to generate content that attracts their interest and teaches them about your product. Media coverage is a smart approach to content marketing. Media stories are credible, professional and enjoyable. And coverage may be much more attainable than you think. After decades of arranging publicity on a performance basis, we know how to create story angles that appeal to both the media and consumers. Our publicists call the media thousands of times each month. We understand what the media is seeking. Find out how much media coverage may be available for you in your target market. Learn what it would cost. Call me at 952-697-5269 or complete our form. I’ll ask you about your product and tell you what you need to do to prepare for media attention. During my 20 years in the industry, I’ve seen media coverage do amazing things for clients’ businesses. Take advantage of a little-known way to generate content: publicity. Call me or complete our form today.
