This may be how your competitors will gain market share in 2025

Content Marketing

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    In 2025, your competitors are likely to double down on authenticity, credibility and approachability in their content marketing. Buyers stop scrolling and start paying attention when they see content that demonstrates authority and heart. If your content is missing the mark, change it now. Keep reading for information about our popular 10% bonus offer to help you get started.

    2025 content marketing trends

    Not long ago, some people predicted that AI would replace experienced content marketers. That hasn’t happened. While AI can be a useful tool, there’s no substitute for showing your humanity. When people feel like they know you, like you and trust you, they are much more likely to want to do business with you.

    While SEO still matters, it should never feel contrived. Use clear language that shows you understand your customers and their pain points. Even searches have transitioned from basic keywords (“vegetarian restaurants near me”) to more natural conversational questions (“Where can I meet a friend tomorrow for a vegetarian lunch?”).

    Put yourself in front of your buyers’ keyboards. Be discoverable wherever they are looking for information, and position your messaging so it naturally satisfies their information search.

    Understand the WHY

    It’s human nature to buy on emotion and justify it with facts. Buyers want to make informed decisions. They also want to feel good about where they are spending their money. Lean into facts that differentiate your product from your competition. Create desire by connecting with your audience on a human level. Our Media-Grade Content® process ensures that your content is relevant and relatable.

    When you are positioned as an industry thought leader who truly cares about your customers, you essentially step on your marketing program’s gas pedal.

    Stretch your 2025 marketing budget with our popular offer

    Between now and December 31, 2024, receive 10% in bonus dollars applied to any new contract* you sign with Media Relations Agency. The bigger your budget, the more bonus dollars you’ll receive to use in your marketing campaign.

    To get your bonus dollars, we’ll need your signed contract and first payment by December 31, 2024.

    *To qualify for our 10% bonus dollars offer, a minimum contract of $10,000 is required in addition to the first payment on that new contract received before 12/31/24.

    Call us at 952-697-5269 or use this form to find out more.

    Article by Robin Miller, Editor-In-Chief, SAM 6 Pro

    Robin Miller coordinates content development across newsletters, social media, websites, blogs and press releases at Media Relations Agency. She specializes in interviewing clients and spokespeople, uncovering their stories, and translating complex ideas into clear, compelling, media-grade content. Robin is known for her ability to shape messaging so it resonates with the intended audience, ensuring clarity, relevance, and persuasive impact. An IABC- and Mercury-award winner, she brings a diverse professional background to her work, including practical experience in the health sciences, which allows her to accurately interpret and communicate scientific and technical information for mainstream and trade media. Robin also brings a strong understanding of modern digital marketing requirements, ensuring content not only reads well, but aligns with evolving platforms, regulations, and best practices.

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