It’s rewarding for us when the publicity we arrange for clients sends their sales skyrocketing. Last week an article for a newer client ran in the Minneapolis Star Tribune, and the results were pretty remarkable. This client recorded as much sales the day the article appeared as they did in all of January last year. And the gift of publicity keeps on giving long after the story runs. I wouldn’t be surprised if they see double or triple that amount. As you can imagine, the client is very excited.
Not every media story produces stellar results but overall publicity is a heck of promotional channel. I suggest you buy a group of ten or so placements from us and then evaluate them as a whole before deciding if your money was well spent. And don’t nitpick individual placements: it’s the uncontrollable element of the stories that, on balance, produce superior results. Just keep in mind as the stories appear that some work, and some might not.
Call us and we can tell you more about what to expect when you do business with us. You won’t strike gold every time, but what I do promise is that product publicity, the way we do it, is a pretty good investment.
