If you have a new product that people should know about, advertising probably isn’t going to work. Take a minute and think about how you would explain your new product in a 30-second commercial spot or on a billboard. Difficult, right?
Now imagine explaining your product if you were being interviewed for TV news or for a story in a magazine. Much easier, huh? That’s where publicity comes in. Think of it this way: When a brand-new restaurant opens up, it’s the buzz generated around it that drives its initial sales. Media buzz will be good for your new product, too.
If you’re looking to harness the power of the most cost-effective and persuasive promotional channel, call us at 952-697-5269 and we’ll get you interviewed by the media. We’ve been at it for over 20 years and we know our stuff.
Publicity is a new product’s best friend.
P.S. When you have a cash cow brand like McDonald’s or Coke, Hamburglars and dancing penguins will work just fine. Until then, stick with promotional channels that allow you to tell a persuasive story.
