Have you ever wondered how a product or service can be unknown one day and all the rage or most-wanted the next? Some people think this is a big mystery… Well, I don’t. I don’t because I’m “in” on the best-kept secret known to marketing! In fact, not only am I “in” on this best-kept secret, I get to be part of it every day. I work with the world’s best publicists, and often I have thought that they are more like secret sales agents.
Do you have a favorite magazine or newscast that you watch? I know I do. People absolutely love and cannot live without their favorite magazines, newspapers, radio and television shows. Our publicists spend the majority of their day talking with producers, writers and editors of all your favorite stations and publications. And here’s where it gets really good: Our secret sales agents are behind the scenes, almost undercover, taking your advertising messages and working them into news stories! The end results are rich news stories the audience loves that include the sales messages or features and benefits of your product.
In our agency, reporters are our friends and part of our team. We love working with them and helping them in any way we can. We know that reporters are always on the lookout for new story ideas, and we’re here to supply them. Wouldn’t it be nice if our secret sales agents were working with those reporters for your product or company? What kind of impact might that have on reaching your customers? What about the impact on your sales?
A tremendous amount of sales power can be found in a team that has secret sales agents and reporters helping you! Give me a call at 952-697-5269 to talk about how you can channel their power.
