Whether you’re about to interview for your first marketing job or you want to accelerate your marketing career, reading Lonny Kocina’s best-selling “The CEO’s Guide to Marketing” may be critical to your success. In this Agility PR article “10 books to check out before entering media relations”, PR professional David Yonkman lists this as the number-one book to help you prepare for a more successful media relations career.
Yorkman writes, “The critical factor to success is lifelong learning, and now is as good of a time as any to start your informal professional studies.”
Lonny wrote “The CEO’s Guide to Marketing” out of necessity. “I have never run across a book like this. There should have been one, so I just decided I was going to write it. It’s the most practical marketing book you’ll come across,” he says. “I wrote this book because I think it can really help people.”
The book outlines the six-step Strategically Aimed Marketing (SAM 6®) process, which starts with understanding marketing concepts and principles, then builds the process that will bring structure to your marketing program and dramatically increase your marketing results. SAM 6 will assure creative people stay focused, on track and doing their best work.
The six steps are fully illustrated in the book. Lonny explains why each is needed, and gives examples, all in easy-to-read detail. Based on 30 years of hands-on experience, “The CEO’s Guide to Marketing” has been an Amazon best-seller since its release in 2017 and won the Axiom Business Books Silver Award in the marketing category.
Reading “The CEO’s Guide to Marketing” may make you the smartest marketer in the room. If you’re a CEO or marketing manager, consider ordering copies for your entire marketing team.
We use this simple six-step process at Media Relations Agency and I believe you’ll see the value of implementing it within your business as well.
