Nearly everyone uses shampoo or a toothbrush of one sort or another, but how often do you see stories about either of those items in the papers or on the nightly news? Prevalent doesn’t mean interesting or timely.
When attempting to entice the media to cover an event, you need to put a timely or interesting spin on the story.
Our Girlfriends Expo & Getaway press release discussed a fashion show presented by fashion design students. Think Project Runway. How do novice design students prepare for a major presentation? We offered reporters a behind-the-scenes look at aspiring fashion students.
Look for ways to piggyback on popular or familiar news. Our publicist team uses the popularity of a reality fashion show to play up the connection. One TV station has already confirmed its plans to run a fashion show segment.
Make the local connection. The media loves hometown stories. Our publicity team played up the local connections with the fashion design students. We secured stories in Northfield, Lakeville, and Shoreview complete with photos and details of the fashion show to be held at the Girlfriend Expo & Getaway.
This story in Northfield News highlights one of the local connections:
https://northfieldnews.com/content/nhs-grad%E2%80%99s-fashion-showcased
Economic trends and timely angles are always a hit with the media. Our Girlfriends Expo & Getaway features a Women’s Home Expo. Our publicist team has developed angles for decorating trends on budget, space-saving tips and a timely angle: holiday decorating trends.
Once you have newsworthy angles, research and contact the appropriate media connections (fashion, features, home and garden etc.) to get those stories in every newspaper and on every TV station in your area.
