Our latest placement gets our client the media coverage she’s been waiting for

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    There’s a new item up on our brag wall this week. Our team is celebrating a fantastic full-page feature story on our client, Newman Long Term Care. The MInneapolis Star Tribune’s business section dedicated a whole page to CEO Deb Newman and her company, which is one of the largest and most successful long-term care insurance agencies in the country.

    Deb is an often-used expert resource for national stories regarding health care, but this is one of the first times her company has been the main focus of an article. The placement is a result of five months of hard work with the paper, but we were persistent because we knew our client had an important story to tell.

    Do you want to get great news coverage for you company? Of course you do! So give us a ring. Heather Champine, our VP of media production is waiting for your call: 952-697-5269.

    Article by Heather Champine, Chief Operating Officer & Partner

    Heather Champine is a Partner and Chief Operating Officer at Media Relations Agency, where she serves as a lead publicist and strategic consultant for brands operating in competitive and regulated markets. With more than 25 years of experience, Heather blends marketing strategy, consumer psychology, and media expertise to help clients clarify positioning, shape compelling stories, and earn coverage that drives real business outcomes. She has led integrated campaigns across industries including medical devices, technology, nutraceuticals, and consumer brands, and is known for her ability to quickly understand what motivates audiences to take action. As a senior consultant, Heather works closely with client leadership teams as an extension of their marketing department, building long-term partnerships grounded in trust, clarity, and measurable results.

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