A new study on smartphones emphasizes just how important they may be to your bottom line. The study, conducted by the Pew Research Center, makes it very clear that your marketing needs to be a fully integrated campaign that optimizes mobile technology. Media Relations Agency creates cohesive, integrated campaigns that tell our clients’ stories through new and established channels. The result is consistent messaging, tailored to resonate with specific audiences. According to the study, 77 percent of U.S. adults now own a smartphone, up from 35 percent in 2011. Consumers are using smartphones for a lot more than making calls. The study found that more and more smartphone users say they are using their phones to read books, look for dates or find jobs. But even more common than any of those activities? Shopping. Because 51 percent of U.S. adults report making online purchases with their smartphone, using that phone to influence a purchase is becoming more pervasive.
Marketers have been using mobile optimization for long time, and studies such as this confirm that it just can’t be ignored. Media Relations Agency can build a totally integrated marketing campaign for your business that will capture the attention of mobile phone users. It’s not enough to have a good website and a Facebook page. You need a mobile first website that connects with all your social media, your direct emails and your publicity. We have the knowledge and skill to maximize your campaign. If you want your marketing campaign to connect with mobile phone users, get in touch with me by calling 952-697-5269 or by completing this form.
