Marketing vs. landscaping

Marketing Strategy

In this article

    It’s spring! Nature is waking up and looking beautiful. For every marketer, spring is a good time to update and refresh your digital presence. Curb appeal matters whether it’s your home or your digital properties.

    Marketing is a lot like landscaping

    After a long winter, maybe your yard needs a new sprinkler system, some plants replaced and you’d like to add a few attractive hardscapes. Landscaping isn’t a once-and-done process. Next comes weekly maintenance to keep everything looking nice. Your landscaping will need mowing, weeding, pruning and maybe occasional sprinkler repair.

    Marketing is much the same. It takes a plan and maintenance. When people hire us, they usually have something they need fixed or improved. Their website may need upkeep. Broken links need fixing. Their site may look outdated. Maybe it’s been a long while since anyone arranged to get a nice media story written about them. Plus, there are all the things that pop up and need attention when clients least expect them.

    For our long-term client Pahl’s Market, a thriving garden center, spring starts a busy sales season. Over the last 11 years, we’ve collaborated with Pahl’s to grow its Community Supported Agriculture Program (CSA) to become one of the largest in Minnesota. Check out their website, Pahls.com, to see what kind of website we’re capable of maintaining!

    Follow Pahl’s Market’s lead and maintain your marketing just like you maintain your landscaping! Call us at 952-697-5269 or use this form to start sprucing up your digital properties. We have 35+ years of experience helping our clients look great!

    P.S. We also have five Pahl’s Markets gift cards to give away, one each and first come/first served, to local Twin Cities-area businesses after your initial complimentary consultation with us.

    Article by Robin Miller, Editor-In-Chief, SAM 6 Pro

    Robin Miller coordinates content development across newsletters, social media, websites, blogs and press releases at Media Relations Agency. She specializes in interviewing clients and spokespeople, uncovering their stories, and translating complex ideas into clear, compelling, media-grade content. Robin is known for her ability to shape messaging so it resonates with the intended audience, ensuring clarity, relevance, and persuasive impact. An IABC- and Mercury-award winner, she brings a diverse professional background to her work, including practical experience in the health sciences, which allows her to accurately interpret and communicate scientific and technical information for mainstream and trade media. Robin also brings a strong understanding of modern digital marketing requirements, ensuring content not only reads well, but aligns with evolving platforms, regulations, and best practices.

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