It’s all in your attitude. As a publicist, keeping a strong positive attitude is a key to success.We usually have less than a minute to impress an editor or producer with our awesome stories. So you want to make the most of that initial contact and to do so in a way that makes them want to work with you.
Most people respond well to a cheerful voice asking if they have a minute for a great story you can see in their publication or on their show. Marketing consultants know that there is a lot of power in a positive attitude. Sometimes you might not have exactly what a producer or editor wants, but because of your personality they want to and will work with you. Getting your foot in the door not only leads to great bookings for our clients but also opens doors for other contacts.
It’s not unusual after you have won over one editor or producer that they will refer you to another of their colleagues. We all love it when someone says to us, I’m not working on that right now but call — I know they are working on that angle now. It’s another example of everyone wins: our clients, the media and the publicist too. So keep smiling.
