Marketing partnership results in an avalanche of Minneapolis media coverage

In this article

    Could your company benefit from a winning marketing concept that not only draws in your target audience, but also gets you media coverage that might otherwise be unaffordable? Think expos!https://www.101expos.com

    Becoming a marketing partner has done just that O’Neal Hampton, Biggest Loser contestant and owner of Fitness North. As a Body Mind Life Expo marketing partner, his live-in weight loss and fitness program will be showcased at the Expo, and he will present a seminar aimed at inspiring attendees to make fitness and health a priority.

    This marketing strategy has paid off well for Hampton, because as a marketing partner, he has been included in the Expo’s entire marketing campaign including the PR campaign managed by Media Relations. He has been featured in four TV news segments including WCCO-TV, KARE and KMSP FOX. Check out a few segments below:

    KARE News @ 4 Pat Evans and Diana Pierce Biggest Loser O’Neal Hampton on food and exercise

    Appearing on KARE News@4, O’Neal served up what he calls “the truth about burgers, fries, snacks and decadent desserts.” And he offered tips for getting out there even in 20-degree weather.

    https://www.kare11.com/news/entertainment/article/909492/49/Biggest-Loser-ONeal-Hampton-on-food-and-exercise WCCO Sunday Morning: Esme Murphy Biggest Loser At Body, Mind, Life Expo

    Biggest Loser contestant O’Neal Hampton lost 200 pounds. Check out his favorite weight loss and fitness strategies at Body Mind Life Expo March 5 and 6:

    https://www.kare11.com/news/entertainment/article/909492/49/Biggest-Loser-ONeal-Hampton-on-food-and-exercise

    Fitness North’s partnership with the Body Mind Life Expo also has resulted in Hampton being asked to do numerous radio segments including one with the Twin Cities’ top-rated afternoon drive-time show, KS95 Afternoon Show with Moon and Staci.

    As the largest health and natural products consumer event in the Midwest, the Body Mind Life Expo – taking place March 5-6, 2011 – is the ideal promotional channel to reach healthy choosers. Every year this expo attracts people eager to learn tips that will help them live healthier, more centered and more eco-friendly lifestyles.

    Becoming a marketing partner, as O’Neal Hampton did, is a terrific opportunity to score affordable media attention and position your business in front of this audience as a trusted expert in your field or industry.

    Visit https://www.101expos.com for more information.

    Article by Robin Miller, Editor-In-Chief, SAM 6 Pro

    Robin Miller coordinates content development across newsletters, social media, websites, blogs and press releases at Media Relations Agency. She specializes in interviewing clients and spokespeople, uncovering their stories, and translating complex ideas into clear, compelling, media-grade content. Robin is known for her ability to shape messaging so it resonates with the intended audience, ensuring clarity, relevance, and persuasive impact. An IABC- and Mercury-award winner, she brings a diverse professional background to her work, including practical experience in the health sciences, which allows her to accurately interpret and communicate scientific and technical information for mainstream and trade media. Robin also brings a strong understanding of modern digital marketing requirements, ensuring content not only reads well, but aligns with evolving platforms, regulations, and best practices.

    Leave a Comment