Imagine you could push a button and articles about your product would appear in 10 publications over the next month. What impact would that have on sales, staff morale and the overall health of your business? Now imagine the effect of hundreds or even thousands of news stories.
Surprisingly, most businesses ignore publicity. Sure, a placement or two may dribble in from time to time, but for the most part, businesses seem blind to the marketing power publicity has to offer.
I’m not sure why businesses skip over this low-hanging fruit. It’s one thing to make mistakes when you are flush, but it’s unforgivable to watch product publicity opportunities rot on the vine when business is down.
Our clients get it, though. While their competition sits on their hands, our publicists are busy calling reporters and arranging publicity that shouts the praises of their products. Sometimes our clients’ competitors call us because they have seen a flurry of coverage and want in on the action. “Sorry,” we tell them. “But we’re already working with someone in that category.” Then I think to myself, “Good luck trying to go to find reporters to do your story after we’ve harvested the field.” I can hear reporters all over the country telling whoever they end up hiring, “Give me a call in a year or two, we just did a story on that.” Sorry, but I laugh a little when I think about it.
Take control of the publicity – the most powerful mass marketing promotional channel. Call us and we’ll begin harvesting publicity for your product. You’ll like the results.
