Getting excited about holiday pitching

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    It may still only be early November, but I am getting very excited for the holidays. Every day I am online looking up ideas for new and delicious recipes to try for Thanksgiving dinner. And starting December 1st, I will be that person in the car next to you blasting holiday music through the speakers for the entire month. Just the other day I started pulling out all my favorite holiday flicks—National Lampoon’s Christmas Vacation anyone?

    The reason I am getting into the holiday spirit early is because we are right in the thick of all our holiday pitching for our clients. I have multiple placements lined up over the next several weeks on everything from how to create a heart-healthy Thanksgiving dinner, and how to find flattering holiday fashions on a budget to how to avoid mental burnout during the hectic holidays.

    Even though some of the bigger publications started planning their holiday coverage way back in June, it’s not too late to pitch the online version of your favorite magazine. Just today I had a web editor contact me for a story I pitched them about healthy fats in holiday cooking. Another big reason to pitch these websites is that often times they will reach more readers than the print versions!

    So remember that it’s never too late to do your holiday pitching. Reporters and producers are always looking for new twists on classic holiday topics, and our publicists work hard to make our pitches are new and unique, to make sure your company stands out from the usual holiday clutter.

    Article by Heather Champine, Chief Operating Officer & Partner

    Heather Champine is a Partner and Chief Operating Officer at Media Relations Agency, where she serves as a lead publicist and strategic consultant for brands operating in competitive and regulated markets. With more than 25 years of experience, Heather blends marketing strategy, consumer psychology, and media expertise to help clients clarify positioning, shape compelling stories, and earn coverage that drives real business outcomes. She has led integrated campaigns across industries including medical devices, technology, nutraceuticals, and consumer brands, and is known for her ability to quickly understand what motivates audiences to take action. As a senior consultant, Heather works closely with client leadership teams as an extension of their marketing department, building long-term partnerships grounded in trust, clarity, and measurable results.

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