Your company or product may be able to grab the media’s attention like a Super Bowl MVP. Businesses or products can attract the camera’s lens, earn more media coverage and social media shares, and get noticed by a wider audience. How? By being more mediagenic.
Mediagenic is our word for content that is compelling enough to meet the media’s high standards and get featured in their stories. When your company is featured in media stories, a wider audience learns more about you from a believable, trustworthy source. So how do you make the leap to this gold-standard publicity?
Remember that reporters and producers have their own coffers to fill. They need to get ratings, attract advertisers and keep their bosses happy. They’re on the lookout for media-grade stories and topics that will satisfy their supervisors and captivate their audiences.
We can help you make your company and products more mediagenic. New angles will often ignite the media’s interest.
I can help you figure out if your company is ready to attract media coverage, or if there are steps you need to take to be publicity-ready. Pick my brain for advice. I have been teaching clients how to harness the selling power of publicity since 1997. I specialize in marketing consumer products and services so that they are deemed newsworthy by the media.
