A well-executed, multi-faceted publicity campaign can have a dramatic impact on the public and trade’s perception of your brand. Media Relations congratulates Polyphenolics which has earned the prestigious Frost & Sullivan Product Differentiation Excellence Award for its MegaNatural®-BP Grape Seed Extract.
Brand perception was a primary criterion for this international award. Polyphenolics’s ‘communication around science’ strategy encompassed websites, press releases and personally talking with medical writers to encourage them to write about the product. This winning strategy has included reaching out to consumers through radio, publications, video, news releases and consumer magazines.
