One of our clients just got a big holiday gift from our publicists: two newspaper articles reaching hundreds of thousands of people in their key target demographic.
Our client’s product helps with a common health problem that is associated with aging, and the baby boomer population is their primary target market. The two articles we arranged ran in publications geared towards baby boomers: Not Born Yesterday in Los Angeles and Lifestyles After 50 in Tampa, FL. Los Angeles is the second largest media market in the country behind New York City, and Florida continues to be the top destination of retirees and has the highest density of people age 50+ in the country. So these are two great markets in which to tell our client’s story!
Both publications were looking for unique content to add value to their monthly issues, and we eagerly pitched them our client’s story. Each article was customized to the publication’s needs, proving once again that we know how to get our clients included in any number of relevant stories.
Want to see what kind of media placements we can accomplish for your company? Give us a call and see how we can help you in 2013: 952-697-5269.
