When you see news stories about a consumer product, it’s easy to think that a reporter just happened to learn about the product and decide it deserved media coverage. That’s not necessarily the case. Quite likely, someone had a hand in telling the reporter about the product. Often times, that someone is us. Over the last three decades, our staff has arranged tens of thousands of product stories. The secret to our success is that we charge per story rather than by the hour. Many marketers ask, “How can I get publicity for my product?” The answer is: call us.
Most consumers watch TV, listen to the radio and read the paper. They pay attention to the stories but ignore the ads. If you want to teach people about your product, don’t go to the ad department, call us. We’ll call reporters for you.
We work with several hundred clients of all types and budgets. A small client spends $3,000 per month, a medium client spends $5,000 ‒ $20,000 per month and big clients spend much more. And remember: We charge per placement so clients spending $5,000 per month are getting $5,000 worth of actual news stories. There’s no doubt you’ve seen product stories that we’ve arranged.
Some of our clients have been sending us tens of thousands of dollars every month for several years. For some, news coverage has worked so well they canceled their ad campaigns and turned the budget over to us.
Imagine how your business would perk up if news stories about your product started airing all over the country.
Call Heather Champine at 952-697-5269 or complete our form below. We’ll show you just how easy and inexpensive it is to have reporters telling your product’s story.
