Business writing tip of the week

In this article

    Assume that your reader is extremely busy.

    He/she may skim your message,

    and save it to read more thoroughly later.

    Be concise. Why use three words when one will suffice? For example: “I would like to thank you” and “thank you” communicate the same point.
    • Remove the phrase “I believe that …” from your writing. (As in, “I believe that now is the best time to move forward.”) If you didn’t believe it, you wouldn’t be writing it.
    • Instead of writing “The people who read the newspaper”, write “The newspaper readers.

    Article by Robin Miller, Editor-In-Chief, SAM 6 Pro

    Robin Miller coordinates content development across newsletters, social media, websites, blogs and press releases at Media Relations Agency. She specializes in interviewing clients and spokespeople, uncovering their stories, and translating complex ideas into clear, compelling, media-grade content. Robin is known for her ability to shape messaging so it resonates with the intended audience, ensuring clarity, relevance, and persuasive impact. An IABC- and Mercury-award winner, she brings a diverse professional background to her work, including practical experience in the health sciences, which allows her to accurately interpret and communicate scientific and technical information for mainstream and trade media. Robin also brings a strong understanding of modern digital marketing requirements, ensuring content not only reads well, but aligns with evolving platforms, regulations, and best practices.

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