You might be surprised by the number of ways we can tell your product’s story

I bet you would be surprised at how many ways a story could be told about your product. Our agency has been coming up with story ideas about companies and their products for over 30 years. When I started Media Relations in 1987, the main way we would get our clients’ stories told was through traditional media: TV, radio, newspapers and magazines. Back then, we had no internet, websites, social media or digital ads. My how things have changed. 

Last night, I got an email from an employee who was on a layover in South Korea. In it, he was outlining the scope of work for creating and distributing stories for one of our international clients. It struck me how many opportunities there are to share product stories now compared with when we started. We have actually morphed from a PR firm into a media outlet. Our focus is the creation and distribution of informational stories about our clients and their products. 

Last week, I was invited to give a speech about my best-selling book, The CEO’s Guide to Marketing, as a way to kick off a best-practices conference for public relations professionals. Thirty years ago, it would have been unimaginable that PR people would have anything to do with marketing much less have a marketer like me kick off their conference. 

Before they come to us, our clients commonly feel that their product is a best-kept secret. They feel that if customers just knew how great their product was, they would buy. Of course they are right. Until someone knows about their product, how could they ever think to buy it? 

We don’t wait for products to be discovered. We create the stories then distribute them. We proactively give our clients’ products the exposure they deserve. We do this in part by getting in touch with thousands of our media contacts; we create and optimize websites; we post, blog, tweet and facilitate digital interactions; we work with influencers and key opinion leaders; we create and publish ads; we script and create videos; and we collaborate on sell sheets and white papers to support their sales teams. We strategize with our clients and implement comprehensive and fully integrated marketing programs on their behalf.    

If you would like us to plug your product into our system, give us a call at 952-697-5269 or contact us through our website. We’ll personally tell you how we work, what it costs and how we can share your product’s story. With the number of promotional mix opportunities available to tell your product’s story, there’s no reason to be a best-kept secret. 

P.S. There are many things that make Media Relations Agency unique. We pioneered and trademarked Pay Per Interview Publicity®, which means we charge per story we arrange rather than by the hour. Clients love that they always get media coverage for their money. As I mentioned, we also follow a 6-step process called Strategically Aimed Marketing which we developed and outline in our best-selling book entitled The CEO’s Guide to Marketing; the book every marketer should read before their boss does. In addition to that, our team of publicists has been calling reporters and producers for over 30 years. That gives us a proprietary database no one else has. One more point: the fact that we reserved publicity.com when the domain name was still available tells you something about our interest in new story distribution techniques.

Written by Lonny Kocina

Lonny is a visionary who is passionate about marketing. He believes that to be a truly great agency, our professional advice and deliverables must be based on a solid marketing foundation. He has made it his mission to ensure that everyone on our team knows and understands the basic marketing concepts and the SAM 6 process. Lonny pioneered the concept of our nationally trademarked Pay Per Interview Publicity® business model which enables clients to purchase publicity by the story. “It’s a familiar concept. If you pay for a pizza, you get a pizza; if pay for a car, you get a car; and with us, if you pay for media coverage, you get media coverage,” he explains. “Clients come to us because they are tired of paying hourly retainers and getting little tangible return.” When the Internet was in its infancy, Lonny also had the business foresight to quickly reserve portal web addresses such as publicity, media relations and checkerboard, and advised clients to do the same. Nearly 30 years since launching this agency, Lonny’s still finds great joy thinking about, talking about and writing about product promotion. He thrives on expanding our ability to help clients tell their stories to the masses.

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