What are people saying about your company?

A brand is the definition consumers hold in their minds of your company and its products. It is created in two ways: by what you tell people and by what they experience. You can’t control everything about your brand, but Media Relations Agency can help you plant a definition in the consumer’s mind that is persuasive enough to cause them to purchase your product.

Planting a definition in the consumer’s mind is challenging. You’ll need their full attention and you need to connect on a emotional level. They have to want your product more than they want their money.

We offer the most inexpensive and effective way to reach and teach customers about your company and its products: publicity. Everybody knows stories in the media are good for business. Hundreds of them can be trajectory changing. There’s just no better shortcut to creating a brand than reporters and producers doing stories that teach people about your product.

Our clients love the media’s ability to share their stories and ultimately shape their brands. They love media coverage and they love how much media coverage we deliver. Our Pay Per Interview pricing model means that we charge per story we arrange, not by the time we spend. We’ll show you our pricing menu up front, so you will know how much you will pay per story. You always get media coverage for your money.

Every day our publicists are on the phone with reporters and producers across the country. They have thousands of contacts who trust them. Tap into our network and use it to spread the word about your product.

You can reach us at 952-697-5269 or complete our online form. Get in touch and see what we can do for you and the creation of your brand.

Written by Robin Kocina

Robin Kocina is a proven marketing industry leader who has been instrumental in growing Media Relations Agency, a top performance-based PR agency, from its inception in 1987 to its current status as a successful integrated marketing agency with international clientele and multi-million dollar revenues. As President, Kocina now concentrates her efforts on the agency’s direction and fiscal growth, as well as new business development in the company’s Minnesota and Florida offices. Kocina’s financial acumen is evidenced by her recognition as a Top Women in Finance Circle of Excellence (Finance & Commerce, 2013) as well as Top Women in Finance (Finance & Commerce, 2010). A highly regarded community leader, Kocina believes strongly in sharing her marketing and leadership skills through community service. She currently serves as chairman of the board for Depart Smart. She also serves on the Leadership Board for the National Federation of Independent Business, and is an active member of the Women’s Presidents Organization. She is a past board member and Chairman of the Board for WomenVenture. Robin is the recipient of numerous honors for her leadership and community involvement: Exceptional Businesswoman Award (2016); Volunteer of the Year (Bloomington Chamber of Commerce, 2010); 25 Women to Watch (Minneapolis/St. Paul Business Journal, 2008); Upsize Lifeline Award (Upsize Magazine, 2008); Standing Ovation Award (Minneapolis/St. Paul Magazine, 2006) and Luminary Award (National Association of Women Business Owners, Minnesota Chapter, 2005).

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