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A PR agency that talks money

by | Nov 22, 2016 | Advice & Tips

PR agency talks money

The other day I was looking through competitor websites. As an Account Executive, I like to see how other PR agencies are marketing their services. I noticed it’s rare for a PR agency to talk right away about money. That’s one of the ways we’re different: We talk dollars and cents. We’ll tell you ahead of time how much it costs to arrange media coverage. We offer Pay Per Interview Publicity®, and we’re here to help you earn a profit.

In your business, you probably offer a product or a service that has a price tag. We do too. We sit down with you and tell you how much it costs to get different types of media coverage in different markets. With us there’s no wondering if you’ll pay an expensive hourly rate without seeing results. With Pay Per Interview Publicity®, you get media stories for your money.

These stories are a smart way to promote your product. Media coverage delivers your message on a credible platform. It educates consumers in an eye-catching, impressive manner.

Not all companies take advantage of publicity. Maybe it seems a little imposing. It’s not your run-of-the-mill marketing strategy. But it’s creative and convincing. It reaches huge audiences. And it’s often much more affordable than traditional advertising.

I’m happy to tell you more. Give me a call at 952-697-5269 or complete this form. We’ll talk about promoting your product with Pay Per Interview Publicity®. If you’re interested, I’ll help you get started.

I believe in consulting carefully with each client and helping them find solutions that work best for them. Let’s discuss how our PR agency can help you.

Written by Heather Champine

Written by Heather Champine

Heather is a multi-faceted leader. She’s part marketing strategist, part consumer psychologist and part motivational cheerleader. “I love understanding what drives people to take action, especially when it involves getting the media to run stories about our clients,” she says. With more than 25 years of experience, she has the keen understanding and insight to know how to run an integrated campaign and what it takes for our clients’ stories to become the news. She enjoys leading campaigns for complex industries such as medical devices and technologies, as well as fun industries such as hair salons. She thrives on pursuing creative ways to educate consumers about clients’ products, and ultimately inspiring them to buy. “I appreciate becoming a part of each client’s marketing team. I cherish the long-lasting relationships, and successful marketing programs we have created together.” Heather also finds joy in her daily collaborations as part of our creative team. “I am grateful to work with publicists, writers, designers and other marketing experts, all enjoying what they do because they are using their God-given strengths. Our publicists have great instincts because they all have media backgrounds. When things get hectic, it’s often Heather who cracks the first joke. “We encourage people to be a little goofy and unique. Some of the best ideas and solutions emerge because we know how to have fun,” she grins. “I may say something like, “Remember this is PR not the ER. Now, lighten up and go book a great story idea with the media!”

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