Halloween is almost here, and I hope that the seasonal “cobwebs” don’t also describe your marketing program. If you’re using tired, worn-out tactics, you could inadvertently be scaring away customers. Right now, we’re advising our clients to start dressing things up. Doing something fresh and new will grab customers’ attention, and reassure them that spending their hard-earned money on your product is still a treat. So let’s run through some of our ideas for brewing up success. I promise, there’s no ‘eye of newt’ in this recipe.
- Public relations: Find a great illustrator who knows marketing. Infographics are a visual and entertaining way to tell information. They are the jewel on top of great, media-grade content.
- Paid editorial: Once you’ve earned media coverage with your content, you know those words are valuable marketing tools. Re-use your media-grade content in paid editorial websites, or send it out via a wire service to complement the stories that have already run.
- Social media: Much like trick-or-treaters, people pop in and out of social media. Add more videos to keep people on your pages longer. When added properly, videos also boost your organic search rankings.
- Social media advertising: Why do those ads that appear at the side of your screen always seem specifically relevant to you? It’s not voodoo magic. It is good, sound marketing.
- Website: White board explainer videos are taking off because they are so engaging. They are great at teaching people about your product or service because they are both visual and verbal.
I’d love to sit down with you to discuss even more ways to unmask more of your product’s potential. Give me a call at 952-697-5269.
