Can just one media story about your product really increase sales?

At Media Relations Agency, we’ve seen it happen: Clients’ sales increase dramatically after their products are featured in a single news story. Is that the norm? No. But if one media story can cause even a small blip in sales, imagine what a dozen stories can do! Publicity is powerful. For the last 30+ years, we’ve proven without a doubt that traditional media coverage (TV, radio, print/online) can fast track your marketing. Among other benefits, it drives people into your sales funnel, and provides a very strong foundation to support your digital advertising and direct response tactics. And with our Pay Per Interview® model, you pay only for coverage received.

Traditional media coverage gives you third-party credibility. Consumers are impressed when a product is highlighted on television programs, radio shows, online networks and in print publications. If the media think enough of your product to feature it, it must be something that deserves their attention. And when customers and prospects see the volume of media coverage you’re getting, they will gain even more trust in you and your product.

Here are four more reasons to use Media Relations Agency to promote your product with publicity:

    1. We charge per story we arrange, not by the time we spend.  We’ll show you our pricing menu up front, so you’ll know how much you’ll pay per story. Often, our stories cost a fraction of what comparable ad space would cost. Our nationally trademarked Pay Per Interview Publicity pricing model gives you accountability. You always get media coverage for your money.
    2. We’ll persistently contact reporters and producers to arrange your stories. We’ve built up a proprietary database of media contacts by making hundreds of calls to the media every day for more than 30 years. By hiring us, you receive the benefit of our network and relationships.
    3. Publicity is persuasive mass marketing. Your product will be exposed to huge media audiences. Newspapers tend to reach more than 300,000 people. Magazines reach from 800,000 to more than a million people. Even radio audiences tend to be between 10,000 and 150,000 strong.
    4. Your media coverage makes great digital content. When the media adopts a story to run as their own, you know you’ve got compelling content. After your media stories have run, you can repurpose them by posting them on your website, on social media or in email newsletters. These stories are authoritative, engaging references for your product’s quality. And they reside 24/7 on the internet, promoting your product as long as you want, and searchable by potential customers.

I am delighted when companies give us the opportunity to tell their stories. Please call me at 952-697-5269 or complete our contact form. Let’s set up a time to discuss your product and objectives. We’ll create a plan to make your story irresistible to the media and their audiences.

Written by Heather Champine

Heather is a multi-faceted leader. She’s part marketing strategist, part consumer psychologist and part motivational cheerleader. “I love understanding what drives people to take action, especially when it involves getting the media to run stories about our clients,” she says. With more than 20 years of experience, she has the keen understanding and insight to know how to run an integrated campaign and what it takes for our clients’ stories to become the news. She enjoys leading campaigns for complex industries such as medical devices and technologies, as well as fun industries such as hair salons. She thrives on pursuing creative ways to educate consumers about clients’ products, and ultimately inspiring them to buy. “I appreciate becoming a part of each client’s marketing team. I cherish the long-lasting relationships, and successful marketing programs we have created together.” Heather also finds joy in her daily collaborations as part of our creative team. “I am grateful to work with publicists, writers, designers and other marketing experts, all enjoying what they do because they are using their God-given strengths. Our publicists have great instincts because they all have media backgrounds. When things get hectic, it’s often Heather who cracks the first joke. “We encourage people to be a little goofy and unique. Some of the best ideas and solutions emerge because we know how to have fun,” she grins. “I may say something like, “Remember this is PR not the ER. Now, lighten up and go book a great story idea with the media!”

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