A website flaw you should fix …

In this article

    When your website visitors click on your “in the news” tab, are the stories few and far between?

    If you are embarrassed by how little media coverage you get, your visitors aren’t impressed either. It sends a signal that maybe your products aren’t as great as your website cracks them up to be.

    Your “in the news” tab should add to your credibility not subtract from it.

    Hire our publicists to represent you and there’s no doubt we can make the media section of your website come alive. A couple months from now you will be proud to click on that tab but more importantly, your site visitors will feel they have come to the right place and found the right product.

    We have a staff of full-time publicists who do nothing but call the media all day long on behalf of our clients. The reason they make so many personal calls to reporters and producers is that it takes a surprising number of contacts to get a story. So we have been plugging away at it day in and day out, month after month, year after year, decade after decade; and have arranged tens of thousands of stories about our clients’ products.

    Heather Champine manages the workload of all the publicity activities. She has been doing this for 15 years so she’s in a league of her own when it comes to understanding how to get reporters and producers to do stories about your products. Make a brief call to her and you might be surprised at how many media opportunities are waiting for you. Heather’s direct line is 952-697-5269.

    Article by Lonny Kocina, Founder

    Lonny founded Media Relations Agency in 1987 and built it into a nationally recognized firm serving hundreds of clients. He developed the trademarked Pay Per Interview Publicity® model and helped shape the agency’s early digital direction by securing key domains and advising clients as the internet emerged. In addition to leading the agency for decades, Lonny has taught marketing at the college level and created the Strategically Aimed Marketing (SAM 6®) process, which he continues to teach to business leaders and marketing professionals.

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