A couple people in the office think the first sentence of the following letter is a little “gross” but I decided to use it anyway.
I have a suggestion that will boost your sales: Take your brains out, scrub them with a nice gritty soap like Comet or Lava, and then rethink mass marketing.
There seems to be a herd mentality that the traditional media is dead and gone. Nothing could be further from the truth. Yes, the “old” media is getting smaller, but smaller is relevant. It’s like being thrilled to win a million dollars but disappointed with nine-hundred-thousand. Everyone seems so preoccupied with the Internet that they have lost sight of how to sell their product using traditional PR.
We have arranged tens of thousands of product news stories for our clients over the last twenty years. Each client has made headway delivering their product message to audiences that average about a hundred thousand people a crack. Many clients buy hundreds of stories from us. Do the math. Hundreds of stories times a hundred thousand people. Yup, that’s right: mass marketing.
Is your product getting its share of ink and broadcast time? We charge per story we arrange and clients love us. Many have been with us for over a decade.
The media is preoccupied with the election now. In a week or two they will be scrambling to find something new to talk about. Gee, who do you suppose will be there to help them? We will, of course. And guess who’s company and products they will be doing stories about? Yours if you call us.
We’d love to help you control the most powerful mass marketing promotional channel of all: publicity. To learn more about which reporters and producers might be interested in doing stories about your product, call us.
