Media coverage has unique advantages as a promotional strategy. After more than 30 years, Media Relations is a recognized expert in arranging product publicity. We’ve seen first-hand how news stories can build awareness and sales momentum. And I know four additional, really good reasons why you should make media coverage one of your marketing priorities.
- Media stories put a face on your company. When you are featured in the news, you have the opportunity to build trust and credibility with your audience.
- You can make an emotional connection with your audience. We all prefer to do business with people we like. When consumers see nice things about your product being said in a news story, they’re more apt to have a positive opinion about your company.
- News stories cause audiences to pay attention. Media Relations’ publicists are experts at getting the media to pay attention to your story. In turn, reporters and producers are experts at positioning stories so that their audiences will pay attention to your message.
- You can deliver your message to tens or even hundreds of thousands of people. How much would you pay to tell your story to a stadium filled with 30,000 people? Media coverage is a bargain by comparison. We arrange news stories that run locally, regionally and nationally.
Media coverage may also be more attainable than you think. Our agency pioneered Pay Per Interview Publicity®. We charge per story we arrange, not by the hour. Our publicists make call after call to arrange coverage. We work with our media contacts to craft stories that suit both the media and our clients. We can help you promote your company with creative, appealing publicity.
Find out how many media stories we could arrange for you. Call me at 952-697-5269 or complete our form. We understand what kinds of stories the media prefers. Tell me about your company. I’ll tell you how interested I think the media would be in running stories about it. I love talking to new people, and I’d be happy to chat with you.
Many companies aren’t using publicity to the fullest extent possible. Let’s talk about how you could use PR in your marketing strategy.
