The SAM 6 process: trade pub recognizes our new PR industry paradigm

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    Bulldog Reporter is well known for covering innovative PR news and trends that are good for the industry, so if they are talking about CEO Lonny Kocina’s book, “The CEO’s Guide to Marketing”, you know we’re on to something. After decades of arranging media coverage for others, it’s exciting to see ourselves earning media attention. A best seller on multiple Amazon lists for nearly two years, this is the most practical marketing book you’ll ever read. It outlines the SAM 6 process, the basis for everything we do at Media Relations Agency.

    I wouldn’t be surprised if you have already heard of the SAM 6 process. This is just the latest in a series of interviews with Lonny and articles about his book. “The CEO’s Guide to Marketing” has also been featured on Forbes Book Radio, Home Business, Entrepreneur and Idea Mensch, among others. They are choosing to feature us because they know that the marketing industry needs to start working off of a foundation of solid principles. Our book sales and media attention indicate that we have a unique but logical solution for the challenges that marketers are facing with their brands, sales and creative teams.

    Fully illustrated in the book, the SAM 6 process is designed to dramatically increase your marketing and sales results. Lonny is quoted as saying, “SAM 6 brings a clarity and process to this tension-filled field. I’ve been CEO of Media Relations Agency for three decades. I’ve worked with hundreds of clients across the country. I get to see what’s behind the scenes. I can tell you, the companies that follow a logical process are the ones getting the most bang for their marketing dollars.”

    I know from experience that following the SAM 6 process will bring order and clarity to your marketing. Contact me at 952-697-5269 or fill out this short form. We can talk about how we use the SAM 6 process every day and how it can help your company get more leads, higher sales and a stronger brand.


    Article by Heather Champine, Chief Operating Officer & Partner

    Heather Champine is a Partner and Chief Operating Officer at Media Relations Agency, where she serves as a lead publicist and strategic consultant for brands operating in competitive and regulated markets. With more than 25 years of experience, Heather blends marketing strategy, consumer psychology, and media expertise to help clients clarify positioning, shape compelling stories, and earn coverage that drives real business outcomes. She has led integrated campaigns across industries including medical devices, technology, nutraceuticals, and consumer brands, and is known for her ability to quickly understand what motivates audiences to take action. As a senior consultant, Heather works closely with client leadership teams as an extension of their marketing department, building long-term partnerships grounded in trust, clarity, and measurable results.

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