What’s different about this year’s resolution? Guaranteed results!

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    As the saying goes, you can’t do the same thing over and over again and expect different results. Most of us head into the new year with great hopes for our new resolutions and marketing plans.

    If you are tired of allocating your budget to marketing tactics that get you nowhere, make a resolution to employ a new marketing tactic that guarantees results. Publicity is an underutilized marketing powerhouse that can expose your product to huge audiences. Gone are the days of paying for publicity and hoping for the media to choose to have your product on the news or in a newspaper article. With Media Relations Agency’s Pay Per Interview® pricing model, you always get media coverage for your money.

    Our Pay Per Interview pricing model means that we charge per story we arrange, not by the time we spend. We’re the agency that pioneered this pricing model. We’ll show you our pricing menu up front, so you’ll know how much you’ll pay per story.

    Media Relations’ publicists have years of experience arranging TV, radio, digital and print coverage. The media know how to tell a good story and they need new ones all the time. They would talk about your product, if they knew about it! We make sure the media get what they need to tell your story. Our publicists will know the right message and present it to the right shows to get your product in the news in 2018.

    Do something different this year and get started on your publicity campaign. Get started on your 2018 marketing. But be sure to start early as media opportunities often require careful and sometimes complicated planning. Plus, the media lead times can range from a few weeks to several months.

    Let’s work together to keep your new year’s marketing resolutions on track for success. Call me today at 952-697-5269 to discuss and learn more about our Pay Per Interview pricing model.

    Article by Heather Champine, Chief Operating Officer & Partner

    Heather Champine is a Partner and Chief Operating Officer at Media Relations Agency, where she serves as a lead publicist and strategic consultant for brands operating in competitive and regulated markets. With more than 25 years of experience, Heather blends marketing strategy, consumer psychology, and media expertise to help clients clarify positioning, shape compelling stories, and earn coverage that drives real business outcomes. She has led integrated campaigns across industries including medical devices, technology, nutraceuticals, and consumer brands, and is known for her ability to quickly understand what motivates audiences to take action. As a senior consultant, Heather works closely with client leadership teams as an extension of their marketing department, building long-term partnerships grounded in trust, clarity, and measurable results.

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