Even if you have the best product on the market, you need a way to set yourself apart from other brands vying for the media’s and the public’s attention. A new dietary supplement in pill form that supports heart health is one thing, it’s something else if you’ve developed a way to incorporate that supplement into a national brand of orange juice so that it becomes a ‘first of its kind’ category.
It may sound simple, but take a few minutes and write down what it is that makes your product unique and newsworthy. Keep this in mind whenever you think about your marketing. It’s easy to get caught up in creating ultra-creative marketing pieces and forget about what your main message should be.
